Normand McKay entered the world of Cinema and Television in 1984 within the Astral Media Group where he spent ten years, first as a the Vice-president administration & finance of Premier Choix : TVEC inc. that operated Super Ecran, the French language movie channel and then as VPGM at AstralTech inc. a post-production facility. He had previously worked in large Canadian corporations of which the National Bank of Canada where he participated in the launch of different products and services such as MasterCard and the automatic teller machines network and also managed a network of branches.
At Premier Choix : TVEC Inc. (1984-1989) he contributed to the financial restructuring of the company by doing a public stock offering that won the «best public stock offering of the year» prize in Québec in 1985. He also participated to the launch of new TV stations for the company. He installed new accounting systems and procedures to insure better relations and operations with clients and suppliers of the company. From 1989 to 1994, he became Vice-president & general manager of AstralTech inc. the technical facilities of the Astral Media Group. In this capacity, he particularly developed the sound & dubbing operations by signing deals with Major American Studios such as Warner Bros., Disney and Columbia Tristar. During this period, the company increased its volume from 5 to 60 feature films and numerous TV series per year dubbed in the French language.
In 1994, he founded mckay consulting group inc., a consulting firm offering financial advice for the cinema and television industry of Québec. As a consultant, he worked on more than thirty five film and television projects in various forms such as fiction, animation, documentary and giant screen films. In 2014, he partnered with Pierre Fauteux to create McKay Fauteux Conseils inc. His principle responsibilities as a consultant concern the financial and administrative aspects of productions on a national and international (coproductions) scale. In the last few years he collaborated on many TV projects with Inuit producers in Nunavut such as Piksuk Media Inc. of Clyde
River and Kingulliit Productions inc. of Igloolik.
As part of his work in the giant screen film sector since 1996, he completed various analysis and research mandates for the industry. In addition, he has been involved in the production and development of giant screen films including, "The Old Man and the Sea" (Oscar 2000 best animated film), "In five minutes the film," "Trains" and most recently "D-Day, Normandy 1944". During this period, he represented the Québec Large Format Film industry on national and international associations and events.
Since 2006, he is a partner of Les Productions Totale Fiction inc. where he contributed to the production of the feature film «La brunante» and also works on the development of several film and television projects either in production or on production services contracts with foreign producers particularly in Europe.
Finally, he was also part of many national and international professional associations as a member
of the Board of directors.