From Emic To Etic: Exporting Indigenous Constructs
From Emic To Etic: Exporting Indigenous Constructs Sylvia Xiaohua Chen, 2010 The study of culture differs by methodology. This article distinguishes etic (global) and emic (focal) approaches to cross-cultural research, and uses empirical studies in personality and social psychology as examples to illustrate the pros and cons of these two approaches and examine their relationships. Then, the article reviews origins and trends of research on several culturally derived constructs, including...For the rest of the article, as well as maps, images, related items, and videos, please visit Indigenous Peoples Issues & Resources.