From Emic To Etic: Exporting Indigenous Constructs


From Emic To Etic: Exporting Indigenous Constructs Sylvia Xiaohua Chen, 2010 The study of culture differs by methodology. This article distinguishes etic (global) and emic (focal) approaches to cross-cultural research, and uses empirical studies in personality and social psychology as examples to illustrate the pros and cons of these two approaches and examine their relationships. Then, the article reviews origins and trends of research on several culturally derived constructs, including...

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05 June 2010

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